Istanbul, the country's largest city as well as its cultural and financial center, is the number one place attracts Chinese tourists, he said.
The city tours organized for Chinese guests particularly cover the historic Sultanahmet peninsula, home to numerous palaces and buildings from the Byzantine and Ottoman eras, and ferry trips along the Bosphorus Strait to see the historical mansions on its banks, he said.
Nalan Yesilyurt, the owner of Demco, a tourism and travel company, said that Cappadocia in central Anatolia, known for its fairy chimneys and unique landscape, is another place of interest for Chinese people.
"Pamukkale, known as the Cotton Castle in the southwestern province of Denizli, the archaeological site of Ephesus in western Izmir, are also usually filled with Chinese tourists during the Spring Festival," Yesilyurt told Xinhua.
According to Yesilyurt, a new generation of Chinese travelers is becoming increasingly visible in the luxury travel market, favoring boutique excursions into local communities, culinary tours, and more comfort factors such as high standards of accommodation.
"They are not satisfied with just sightseeing these places but want to experience the special features of these regions," she said, noting that the trend has led Turkish tourism companies to act in line with their changing travel habits.
Hamit Kuk, chief adviser to the president of the Turkish Travel Agencies Association, said the Turkish tourism authorities have been working hard to attract more Chinese tourists, who are among the industry's top welcomed patrons.
"We expect at least one million tourists from China in the next few years, and we hold regular meetings with Chinese officials, introducing them the places and special tours that might be of interest to Chinese tourists and conducting promotional activities accordingly," Kuk said in a recent interview with Xinhua.
Kuk added that Turkey hosted approximately 248,000 Chinese tourists in 2023 and expects exponential growth in the coming years.
Revenue from tourism in Türkiye increased by 17 percent year-on-year to 54.3 billion U.S. dollars in 2023, and the number of visitors rose by 10 percent to 56.7 million.
Today, Uzbekistan continues to steadily strengthen its cooperation with the international community in education, science, culture, and innovation. In this process, the country’s partnership with UNESCO holds a special place. Uzbekistan became a member of UNESCO in 1993 – a historic step that paved the way for integrating the national education system, scientific potential, and rich cultural heritage into the global intellectual space.
The Hungary Pavilion has enchanted over one million visitors at Expo 2025 Osaka. Hungary’s presence at the World Expo was uniquely aligned with the event’s central theme, directing attention to traditions, the harmony between humanity and nature, and the idea of building the future upon the values of the past. The Hungarian participation proved to be a true success story in every respect: with nearly 70 cultural programs, more than 80 professional and business events, 46,000 restaurant guests, 2,250 protocol visitors, and tangible tourism results, Hungary’s six-month showcase in Osaka concluded with outstanding achievements.
Uzbekistan is increasingly emerging as an important destination on the global tourism map. The combination of rich cultural heritage and unique natural landscapes reveals the country to travelers as a true treasure trove of the Great Silk Road. In this context, cooperation with UNESCO takes on special significance: the recognition of monuments and sites as World Heritage objects enables their promotion on a global scale, sparking tourist interest and strengthening Uzbekistan's position in the global tourism industry.