Mayor of Busan to Eurasia: We are ready to host the World Expo 2030
Busan would use the World Expo 2030 as a platform to find solutions to pending issues in each country by utilizing Korea's various experiences and know-how in order to resolve the climate and health crises, food and energy problems, and solutions to education and digital divides that countries around the world are experiencing today – Heon-Joon Park, the Mayor of Busan city told Eurasia Magazine. The Korean metropolis is competing against Riyadh and Rome. The successful host of the events that run from May to October 2030 will be elected on November 28.
Mayor of Busan to Eurasia: We are ready to host the World Expo 2030
Culture and Innovation

Mayor of Busan to Eurasia: We are ready to host the World Expo 2030

Source: Busan
Loretta Tóth 27/11/2023 06:00

Busan would use the World Expo 2030 as a platform to find solutions to pending issues in each country by utilizing Korea's various experiences and know-how in order to resolve the climate and health crises, food and energy problems, and solutions to education and digital divides that countries around the world are experiencing today – Heon-Joon Park, the Mayor of Busan city told Eurasia Magazine. The Korean metropolis is competing against Riyadh and Rome. The successful host of the events that run from May to October 2030 will be elected on November 28.

BTS was chosen as the ambassador of the 2030 World Expo in Busan. What does the city and the country want to represent at the Expo?

Busan is concentrating its efforts on attracting the 2030 Busan World Expo, and BTS, the world's top-performing K-pop group, is also working together with us as public relations ambassadors. In October of last year, as a candidate for the 2030 World Expo, they safely held a BTS concert to draw attention from around the world, and last year, they participated in the 3rd presentation via a recorded video to ask for support from member countries, adding their good influence to the 2030 Busan World Expo bid campaign.

Along with this, the city of Busan declared the ‘Busan Initiative’ as part of its efforts to host the 2030 Busan World Expo. The ‘Busan Initiative’ is a project to share Korea’s experiences and development know-how in resolving the climate and health crises, food and energy problems, and solutions to education and digital divides that countries around the world are experiencing today.

Busan Mayor  Heon-Joon Park (Photo: Wikipedia)
In the process of hosting the 2030 Busan World Expo, the ‘Busan initiative’ is already being put into practice, whereby the Expo is intended to be used as a platform to find solutions to pending issues in each country by utilizing Korea's various experiences and know-how.

How would you characterize the city?

Busan is the second largest city in Korea and a global business hub city with robust transportation and logistics as well as international financial networks, ranking 2nd in transshipment and 7th in terms of volume of goods transported in the world.

Busan is a city of inclusiveness and an open international city. As a refugee capital during the Korean War, the city of 300,000 embraced 1 million refugees. With its inclusiveness and openness, Busan overcame the ruins of the Korean War and led Korea's unprecedented economic growth.

In addition, Korea is one of the safest countries as chosen by travelers from around the world, and Busan is a city with a pleasant oceanic climate throughout the four seasons. Busan was the first international tourism city selected by the Korean government in 2020. It is a tourist city with global competitiveness that hosts international cultural events and exhibitions that people from around the world enjoy, such as the Busan International Film Festival BIFF and G-Star.

Above all, Busan is an open international city where people from all over the world can live together and a wonderful city where its citizens are good, and practice sharing and caring. Busan, which has many advantages, is the best city to host the Expo, and it is now the most important period to create a wave of enthusiastic support through the voluntary actions of the citizens of Busan, and furthermore, the people of Korea and the world, in the name of hosting the Busan Expo.
Source: Busan
Saudi Arabia seems also desperate to host the World Expo 2030. What do you think Busan can offer more than the Middle Eastern country?

With the inauguration of the new government last year and the 2030 World Expo set as a national task, all of Korea's capabilities have been concentrated on attracting the 2030 Busan World Expo. Thanks to such efforts, not even a year ago Saudi Arabia, our biggest rival, had many supportive countries, but now we have reached a situation where we can challenge each other on an equal footing.

Hosting the Expo is a process of specifically persuading decision-makers from each BIE member country and gaining their support. Such efforts will be carried out in a very busy and urgent manner until November 28th of this year. The Busan Expo we envision is a solution platform for ‘how to solve the world’s problems and what alternatives each country can undertake to solve those problems.

And this way of thinking turns out to be our core strategy to attract the Expo. Such a strategy is embodied in the 'Busan Initiative', which organizes and proposes ways to cooperate in dealing with problems facing each country, such as resolving water shortage problems through seawater desalination in desert countries or solving health problems in Africa through medical technology cooperation. It is to plant the perception that supports from the Republic of Korea with a mid- to long-term perspective in mind will be more practical and helpful to all. With the world's best capabilities in all fields and a strategy that only Korea can implement, we have sufficient competitiveness.

Can you give a brief status update on the progress of the bidding for the World Expo?

Hosting the 2030 Busan World Expo was adopted as a national task by the Yoon Suk-Yeol government in May of last year, and it is finally securing great momentum and enlisting national capabilities. Busan took the first step toward turning the Expo into a national task in 2014 and succeeded in 2019 thanks to the support of Busan citizens, which included the 1 million signature movement in which 1.39 million people participated.

In June 2021, an application was submitted directly to the BIE in Paris, and the first overseas promotional activities during the pandemic were carried out in connection with the Dubai Expo Korea Week from January 14 to 20, 2022. Since the Yoon Suk-yeol government was inaugurated, the promotion of the Expo has had great momentum. Korea has given a total of 5 competitive presentations, with each having more enthusiasm each time, and during the fourth presentation on June 20, the President himself appeared as a speaker and showed Korea's strong will to attract the bid, drawing applause from BIE representatives. The official reception on June 21 was hosted by the President, the day after the fourth presentation, and was attended by a total of 250 foreign guests, including BIE representatives, proving the world's interest in and expectations for the 2030 Busan World Expo. In an on-site inspection conducted in April of this year by the BIE Enquiry Mission, Busan was recognized for its superiority in all aspects, including generating popularity for the event, transportation, accommodation, infrastructure, security, and financial guarantees, and was evaluated as a ‘city equipped with everything for hosting the Expo’ by the head of the BIE Enquiry Mission team. As the decision on the location of the Expo depends on the votes of member countries, the Korean team will act as one and share the roles to do its best to promote its bid until the end.

Source: Busan
What do you think is the biggest attraction of the city, especially regarding business?

Busan has an optimal investment environment. Busan is the world's second-largest transshipment port and a gateway city to Eurasia that can be connected to railways covering 80% of freight trains as well as the new future home of a safe 24-hour airport.

Busan has a variety of investment locations that meet corporate needs and allows the use of public property and universities, EDC·Bukhang·Centum 2 District·Yeongdo·old city railway sites, etc. Busan has excellent human resources with support from the country’s largest companies. 21 universities, 344 research institutes, up to KRW 39 billion in customized incentives by investment type. Busan ranks 19th in the world and 3rd in Asia as an intelligent (smart) city.

In addition, Busan is sparing no effort to create a foundation for attracting differentiated foreign investment, by promoting the establishment of leading infrastructure for high-tech industries such as quantum technology, biopharmaceuticals, and shipbuilding. * Global Quantum Complex, Prestige Biopharma IDC R&D Center, etc.

Above all, Busan is pursuing a strategy to attract investment that meets the needs of companies and responds to changes in the industrial structure. In order to respond to the trends of digital transformation and ESG management, the city of Busan’s ordinances have prepared a basis for a wide range of support not only for cutting-edge technology, strategic industries, materials and the general managing of industries, but also for green industries. Busan is also putting in place plans to preemptively expand investment, systematically support companies that have invested in Busan so that they can settle down in a stable and prompt manner, and actively prepare various and practical incentive support systems.

In addition, Busan is seeking to promote the mutual growth of small and medium-sized enterprises through cooperative projects in connection with large-sized enterprises. After taking office (from April 2021), the Mayor of Busan is concentrating on strengthening cooperation between regions, universities, and industries ('local industry-academia cooperation'), and focusing on attracting companies in the high-tech industry, creating a competitive industrial ecosystem, and attracting new growth engine industries.
Source: Busan

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