Kazakh traditional patterns on clothes are even gaining popularity abroad, it adds. According to media manager Arman Davletyarov, today “it is fashionable to be a Kazakh.” “There are so many different models of the chapan today. First and foremost, it is Kazakh culture and heritage. This is a manifestation of patriotism, love for our roots and nationality and it is just beautiful and stylish,” Davletyarov wrote on his Instagram page on April 2, launching a flash mob to promote Kazakh culture.