Currently, 4G feature phones account for less than 1% of the feature phone sales in India, per Counterpoint Research.
"Feature phone to smartphone transition has slowed down due to high learning curve for a lot of rural Indian users and Jio Bharat aims to bridge that gap," Tarun Pathak, analyst at Counterpoint Research told Reuters.
Feature phones are models that have higher functionalities than basic devices but falls short of the capabilities of a smartphone.
"4G is still a significant opportunity in India considering the 5G devices remain elusive from the sub-10,000 rupee segment ... and will also help Jio in giving consumers a taste if its services ecosystem," Pathak added.
The beta trial for the first 1 million so-called JioBharat phones will begin on July 7 and will take place across 6,500 tehsils or sub-districts in India, the company said.