Hungarian wines have a significant opportunity to break into the Asian market, and for this reason, wine marketing in the region has received particular focus. We spoke with Pál Rókusfalvy, who has been Hungary’s government commissioner responsible for national wine marketing for over two years, to learn about the progress made so far and what the future holds for Hungarian winemakers in Asia.
In recent years, Hungarian agricultural companies have implemented numerous successful projects in Central Asia, strengthening their economic ties with the region. However, operating in this area presents significant challenges.