The event, initiated by the Ministry of Commerce will run from Jan 7 to Feb 5.
According to the ministry, this event marks the first nationwide online sales promotion following the inscription of the Spring Festival on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity in December 2024.
The event aims to meet people's consumption needs during the festive season, promote traditional Chinese culture and boost e-commerce sales.
A launch ceremony for the event will be held on Jan 7 in the city of Jiujiang in East China's Jiangxi province, featuring a series of activities, including displays of festive goods and exhibitions highlighting intangible cultural heritage.
Various Chinese regions and e-commerce platforms will host distinctive events to celebrate the Spring Festival, including local product promotions as well as exhibitions and performances themed on intangible cultural heritage, according to the ministry.
