Apple is no longer among top 5 smartphone vendors in China
Apple was edged out of the top five smartphone vendors’ list in China in the second quarter, as competition from domestic brands such as Huawei intensifies.
Apple is no longer among top 5 smartphone vendors in China
The Economics of Geography

Apple is no longer among top 5 smartphone vendors in China

Photo: iStock
Eurasia 31/07/2024 15:30

Apple was edged out of the top five smartphone vendors’ list in China in the second quarter, as competition from domestic brands such as Huawei intensifies.

Apple’s market share in China shrank to 14 percent in the second quarter, the report released Thursday showed, from 15 percent in the first quarter and 16 percent in the same period a year ago, CNBC reported.

The iPhone maker, which was the third-largest smartphone vendor in the second quarter last year, dropped to the sixth spot with about 9.7 million in shipments.
Apple’s shipments have been declining since the first quarter when they dropped 25 percent year on year to 10 million units.

From April to June, Vivo reclaimed the top spot with 19 percent market share and 13.1 million units shipped – driven by strong offline and online sales during the “618” e-commerce festival.

Oppo maintained second place with 11.3 million units, buoyed by the launch of its new Reno 12 series. Huawei spinoff Honor came in third with 10.7 million units shipped, marking a 4 percent year-on-year increase.

Huawei came fourth with 15 percent market share and 10.6 million shipment units — it had not made it to the top five a year earlier. Huawei’s consumer business has seen a resurgence in China after the launch of its Mate 60 smartphone.

Xiaomi took the fifth spot with the buzz from its first electric car, the SU7, also contributing to solid sales of its K70 and flagship 14 series.

Overall, the Chinese smartphone market grew 10 percent year on year in the second quarter, with shipments exceeding 70 million units.

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